Management
Medienmarketing (English, Peter Bühler | Patrick Schlaich | Dominik Sinner)
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About the Book
Dieses Buch verrät Ihnen Alles, was Sie über das Medienmarketing wissen sollten Dieses Buch aus der Reihe "Bibliothek der Mediengestaltung" gibt eine kompakte Einführung in das Medienmarketing mit den Schwerpunkten Branding, Werbung und Corporate Identity. Es richtet sich sowohl an Studierende als auch an Auszubildende. Seine praxisorientierten Aufgaben mit Musterlösungen helfen au erdem, das Gelernte in die Praxis zu übertragen. Autoren behandel…
ISBN: 9783662553947
Book Specifications
| ISBN-13 | 9783662553947 |
| ISBN-10 | 3662553945 |
| Publisher | Springer Vieweg |
| Category | Management |
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