Management
Neuronale Netze Im Marketing-Management (English, Klaus-Peter Wiedmann | Frank Buckler)
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Product Description
About the Book
Aufbauend auf der Einf�hrung der methodischen Grundlagen und der Einordnung in das Marketing enth�lt das Buch Beitr�ge von f�hrenden Herstellern von Data-Minig-Softwarepaketen sowie Data-Mining-Beratungen. Wiedmann/Buckler stellen M�glichkeiten des Einsatzes Neuronaler Netze im Marketing-Management auf der Basis interessanter Softwarel�sungen vor. Der Leser erh�lt einen komprimierten �berblick �ber alle relevanten methodischen Ans�tze, Software-…
ISBN: 9783409216739
Book Specifications
| ISBN-13 | 9783409216739 |
| ISBN-10 | 3409216731 |
| Publisher | Gabler Verlag |
| Category | Management |
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