Offensives Marketing Im E-Business (English, Anja Förster | Peter Kreuz)

Name: Offensives Marketing Im E-Business (English, Anja Förster | Peter Kreuz)
SKU: isbn-9783642627774
Price: 2779.00 INR
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ISBN: 9783642627774

By Anja Förster | Peter KreuzSpringer

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About the Book

Erfolgreiche Unternehmen erkennen und nutzen das gesamte Potenzial des Marketings im E-Business, denn es reicht nicht, einfach nur im Web pr�sent zu sein und Marketing im E-Business als eine Art Werbebrosch�re im Internet oder als alternativen Vertriebsweg zu sehen. Das Buch stellt die vier Schl�sselprinzipien zum dauerhaften Markterfolg vor: Attract - die richtigen Interessenten finden, Convert - Interessenten zu profitablen Kunden machen, Serve…

ISBN: 9783642627774

Book Specifications

ISBN-13	9783642627774
ISBN-10	3642627773
Publisher	Springer
Category	Management

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