Gabler Verlag
Online-Marktforschung (English, Axel Theobald | Marcus Dreyer | Thomas Starsetzki)
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Book Details
| ISBN-13 | 9783409217811 |
| ISBN-10 | 3409217819 |
Product Description
About the Book
Dieses praxisorientierte Buch gibt einen umfassenden �berblick �ber den aktuellen Stand der Online-Marktforschung in Deutschland. Das Spektrum der Beitr�ge deckt sowohl die quantitative als auch die qualitative Marktforschung ab. In der 2. Auflage werden Datenqualit�t und Online-Panels st�rker betont. Insbesondere werden neue spannende Anwendungsgebiete aus der Praxis beleuchtet. Hierbei ist der durch zahlreiche Projekte gewachsene Erfahrungshint…
ISBN: 9783409217811
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