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Pharma-Marketing (English, Fred Harms | Dorothee Gänshirt | Robin Rumler)
Management

Pharma-Marketing (English, Fred Harms | Dorothee Gänshirt | Robin Rumler)

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About the Book

Dass sich die Erwartungshaltung auf Kundenseite radikal verändert, bekommt die pharmazeutische Industrie seit einiger Zeit zu spüren. Jahrzehntelang gab es keine tief greifenden Veränderungen, doch seit wenigen Jahren ist die relative Ruhe vorbei. Während in den 80er und 90er Jahren die relevanten Veränderungsprozesse von den eigenen Organisationen angesto en wurden, erscheinen die pharmainternen Ma nahmen als Banalität im Vergleich zu dem, was z…

ISBN: 9783828204294

Book Specifications

ISBN-139783828204294
ISBN-103828204295
Publisherde Gruyter Oldenbourg
CategoryManagement

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