Management
PRAXIS Des Customer Relationship Management (English, Matthias Uebel | Stefan Helmke | Wilhelm Dangelmaier)
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About the Book
"Praxis des Customer Relationship Management" umfasst ein vielschichtiges Spektrum von L�sungen und Erfahrungsberichten zu Planung, Durchf�hrung und Kontrolle von CRM-Projekten aus verschiedenen Industrie- und Dienstleistungsbereichen. Neben Beitr�gen zu organisatorischen und technischen Voraussetzungen f�r die Einf�hrung von CRM-Systemen werden auch Best-Practice-L�sungen f�r die Organisation und Umsetzung von Kundenbindungskonzepten pr�sentiert…
ISBN: 9783409218900
Book Specifications
| ISBN-13 | 9783409218900 |
| ISBN-10 | 3409218904 |
| Publisher | Gabler Verlag |
| Category | Management |
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