Public Relations and Communication Management in Europe (English, Betteke Van Ruler)

Name: Public Relations and Communication Management in Europe (English, Betteke Van Ruler)
SKU: isbn-9783110176117
Price: 5321.00 INR
Availability: InStock
ISBN: 9783110176117

By Betteke Van Rulerde Gruyter Mouton

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About the Book

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of vie…

ISBN: 9783110176117

Book Specifications

ISBN-13	9783110176117
ISBN-10	3110176114
Publisher	de Gruyter Mouton
Category	Management

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