Management
Rechtspraxis Im Direktmarketing (English, Peter Schotthöfer)
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About the Book
Direktmarketing boomt. Hier liegen gro e Umsatzchancen, es verbergen sich aber auch einige Fallstricke. Darf man Kunden, zu denen noch keine Gesch�ftsbeziehung besteht, Werbung per Fax schicken? Was muss man bei SMS-Werbung beachten? Was bringt die UWG-Novelle? Antworten auf diese und viele andere Fragen gibt Dr. jur. Peter Schotth�fer in "Rechtspraxis im Direktmarketing". Behandelt werden Themen wie Werberecht, Datenschutz sowie spezielle Rechts…
ISBN: 9783322867209
Book Specifications
| ISBN-13 | 9783322867209 |
| ISBN-10 | 332286720X |
| Publisher | Gabler Verlag |
| Category | Management |
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