Management
Services Marketing (English, Jochen Wirtz | Christopher Lovelock)
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Product Description
About the Book
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Fe…
ISBN: 9781944659011
Book Specifications
| ISBN-13 | 9781944659011 |
| ISBN-10 | 1944659013 |
| Publisher | World Scientific Publishing Company |
| Category | Management |
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