Oxford University Press
Small Firms in Global Competition (English, University of Southern California | Tamir Agmon)
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Product Description
About the Book
As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global market…
ISBN: 9780195078251
Book Specifications
| ISBN-13 | 9780195078251 |
| ISBN-10 | 019507825X |
| Publisher | Oxford University Press |
| Category | Oxford University Press |
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