Springer Vieweg
Social Media (English, Ralf Leinemann)
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About the Book
Einleitung.- I. Web 2.0 = Kommunikation 2.0?.- Web 2.0 - Einfluss auf Kommunikation und Marke.- Mehr gewinnen als verlieren.- Einfluss auf Mitarbeiter und einzelne Gesch�ftsbereiche.- Der Faktor Vertrauen.- Kommunikationsqualit�t in sozialen Medien als Unternehmenskultuelement.- Chancen und Risiken im Unternehmenseinsatz.- Bildkommunikation - Visualisierung von Brands.- II. Social Media in der Praxis.- "In drei Jahren weg von der E-Mail" - Wie k�…
ISBN: 9783642364754
Book Specifications
| ISBN-13 | 9783642364754 |
| ISBN-10 | 3642364756 |
| Publisher | Springer Vieweg |
| Category | Springer Vieweg |
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