Management
Cross-Media Management (English, Björn Müller-Kalthoff)
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About the Book
Medienmanager stehen vor neuen Aufgaben: Die Vielfalt der Medien und deren steigende Vernetzung setzen neue Strategien und Prozesse voraus. Der Vertrieb digitaler Produkte �ber PC, Palm oder Handy stellt neue Herausforderungen an Technik, Prozesse, Mitarbeiter und Organisation. Das Buch gibt Medienmanagern und Wissenschaftlern einen systematischen �berblick �ber das Thema Cross-Media Management. Zahlreiche Praxisbeispiele beleuchten den Stand der…
ISBN: 9783642628504
Book Specifications
| ISBN-13 | 9783642628504 |
| ISBN-10 | 3642628508 |
| Publisher | Springer |
| Category | Management |
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