Management
Customer Relationship Management in Der PRAXIS (English, Volker Bach | Hubert Österle)
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About the Book
Customer Relationship Management fasst s�mtliche Aktivit�ten zusammen, deren Ziel eine verbesserte Kundenorientierung ist. An Praxisbeispielen f�hrender Unternehmen wie Credit Suisse, SAP und Neue Z�rcher Zeitung stellen die St. Galler Experten innovative L�sungen vor wie Contact Center, Internet-Communities, Customer Profiling and Multi-Channel-Management. Das theoretische Fundament dazu liefert das St. Galler "Gesch�ftsmodell im Informationszei…
ISBN: 9783642635496
Book Specifications
| ISBN-13 | 9783642635496 |
| ISBN-10 | 3642635490 |
| Publisher | Springer |
| Category | Management |
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