Management
Global Management (English, Ralph Berndt)
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About the Book
Die Rahmenbedingungen des Wirtschaftslebens haben sich grundlegend geändert. Die Wirtschaftsräume werden immer grö er, Zollschranken fallen, Weltmarken erreichen eine immer grö ere Bedeutung, supranationale Zielgruppen mit einem sehr ähnlichen Konsumverhalten entstehen. Nicht nur von den multinationalen Unternehmen werden Internationalisierungsstrategien entwickelt und realisiert. Nationale bzw. länderdifferenzierte Managementansätze werden duch…
ISBN: 9783642647154
Book Specifications
| ISBN-13 | 9783642647154 |
| ISBN-10 | 3642647154 |
| Publisher | Springer |
| Category | Management |
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