Management
Grundzüge Des Marketing (English, Dieter Ahlert | Herbert Vormbaum)
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About the Book
"Grundzüge des Marketing" zeigt die Analyse der absatzpolitischen Konzeption, untergliedert in ein Abnehmer-Selektions-Konzept. Konsequent wird unterschieden zwischen - dem Instrument der Absatzpolitik als Aktionsmöglichkeit - der Ma nahme (Handlung, Aktion) der Absatzpolitik als tatsächlich realisierte Kombination von Aktionselementen aus unterschiedlichen Instrumenten - der Strategie der Absatzpolitik als geplante Folge absatzpolitischer Ma nah…
ISBN: 9783540623656
Book Specifications
| ISBN-13 | 9783540623656 |
| ISBN-10 | 3540623655 |
| Publisher | Springer |
| Category | Management |
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