Management
Innovationsmanagement (English, Claus Tintelnot | Dirk Meißner | Ina Steinmeier)
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About the Book
Innovationsmanagement steuert die Umsetzung neuer Geschäftsideen. Erfolgreich sind Produkt-, Proze - und Dienstleistungsinnovationen nur dann, wenn sich ein Unternehmen damit am Markt durchsetzt. Basis für Innovationen sind technologische, technische, organisatorische oder soziale Neuerungen, die in Unternehmen eingeführt wrden. Innovative Lösungen aus Forschung und Entwicklung müssen sich immer an ihrem kaufmännischen Erfolg messen lassen. Zum e…
ISBN: 9783642635892
Book Specifications
| ISBN-13 | 9783642635892 |
| ISBN-10 | 364263589X |
| Publisher | Springer |
| Category | Management |
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