Management
Prozessmanagement Im Vertikalen Marketing (English, Dieter Ahlert | F. Bruin | Stefan Borchert)
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About the Book
Im Rahmen von Efficient-Consumer-Response-(ECR-)Kooperationen werden logistische und marketingpolitische Instrumente integrativ abgestimmt und so auf die Konsumentennachfrage ausgerichtet, da Ineffizienzen im Absatzkanal vermieden und zus�tzliche Ums�tze erzielt werden. Die konsequente Umsetzung des Konzeptes f�hrt zu einer Restrukturierung der einzelnen Unternehmensorganisationen, aber dar�ber hinaus der gesamten Wertsch�pfungskette in Form von…
ISBN: 9783642632044
Book Specifications
| ISBN-13 | 9783642632044 |
| ISBN-10 | 3642632041 |
| Publisher | Springer |
| Category | Management |
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