Management
Strategisches Internationales Marketing (English, Hans G. Meissner)
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Product Description
About the Book
Das Buch verbindet die Perspektiven des strategischen und des internationalen Marketing. Es erffnet damit sowohl internationalen Konzernen wie mittelst{ndischen Unternehmen eine neue Sicht f}r ihre Auslandsaktivit{ten und erweitert damit entschieden die internationale Dimension der Betriebs- wirtschaft.
ISBN: 9783540191902
Book Specifications
| ISBN-13 | 9783540191902 |
| ISBN-10 | 3540191909 |
| Publisher | Springer |
| Category | Management |
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