Management
Technologie- Und Innovationsmanagement Im Unternehmen (English, Burkard Wördenweber | Marco Eggert | André Größer)
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About the Book
Der globale Wettbewerb ändert das Umfeld, in dem Unternehmen heute agieren. Unsichere Märkte verschieben sich und disruptive Technologien umgeben uns. Um nicht an den Rand der Bedeutungslosigkeit gedrückt zu werden, sind Unternehmen gezwungen, sich selbst neu zu erfinden. Sie können sich nur im Wettbewerb behaupten, wenn sie neben der kontinuierlichen Verbesserung von Produkten und Prozessen, auf neue Wachstumskurven mit neuem Kundennutzen und di…
ISBN: 9783662615775
Book Specifications
| ISBN-13 | 9783662615775 |
| ISBN-10 | 3662615770 |
| Publisher | Springer Vieweg |
| Category | Management |
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