Television and Its Viewers (English, James Shanahan | Jim Shanahan | Michael Morgan)

Name: Television and Its Viewers (English, James Shanahan | Jim Shanahan | Michael Morgan)
SKU: isbn-9780521582964
Price: 5094.00 INR
Availability: InStock
ISBN: 9780521582964

By James Shanahan | Jim Shanahan | Michael MorganCambridge University Press

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About the Book

How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length st…

ISBN: 9780521582964