The Business of Research (English, Margaret B. W. Graham | Louis Galambos | Robert Gallmam)

Name: The Business of Research (English, Margaret B. W. Graham | Louis Galambos | Robert Gallmam)
SKU: isbn-9780521368216
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ISBN: 9780521368216

By Margaret B. W. Graham | Louis Galambos | Robert GallmamCambridge University Press

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The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from l…

ISBN: 9780521368216

Book Specifications

ISBN-13	9780521368216
ISBN-10	0521368219
Publisher	Cambridge University Press
Category	Management

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The Business of Research (English, Margaret B. W. Graham | Louis Galambos | Robert Gallmam)

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