Management
Theorie Der Kognitiven Dissonanz Und Konsumgüter-Marketing (English, Hans Raffée | Bernhard Sauter | Günter Silberer)
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About the Book
Fur die moderne Betriebswirtschaftslehre ist es unerliil3lich, Er- kHi.rungsansatze und Theorien verhaltenswissenschaftlicher Nach- bardisziplinen auf ihre Verwertbarkeit fUr betriebswirtschaftliche Probleml6sungen zu untersuchen. Dies geschieht im vorliegenden Beitrag im Hinblick auf die inzwischen weit verbreitete T h eo r i e der kognitiven Dissonanz, die im folgenden in ihrer Rele- vl'lnz fUr den Marketingbereich unter besonderer Berucksichti…
ISBN: 9783409364546
Book Specifications
| ISBN-13 | 9783409364546 |
| ISBN-10 | 3409364544 |
| Publisher | Gabler Verlag |
| Category | Management |
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