Management
Wettbewerbsvorteile Durch Online Marketing (English, D. Tiedtke | Jörg Link)
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About the Book
Bereits jetzt führt die Existenz des Internet zu tiefgreifenden Änderungen bestehender Marktstrukturen, die sich in Zukunft noch verstärken werden. Dieses Buch bietet eine systematische Untersuchung der grundlegenden Einflu grö en, die den Erfolg und die längerfristige Entwicklung elektronischer Märkte bestimmen. Es geht über die Darstellung des momentanen Anwendungsstands elektronischer Netzwerke hinaus und zeigt, wie der Abbau technologischer,…
ISBN: 9783642635366
Book Specifications
| ISBN-13 | 9783642635366 |
| ISBN-10 | 3642635369 |
| Publisher | Springer |
| Category | Management |
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