Management
Customer-Lifetime-Value-Management (English, Markus Hofmann | Markus Mertiens)
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Product Description
About the Book
Immer mehr Unternehmen entdecken die Bedeutung von Customer-Relationship-Management (CRM). Hofmann legt das erste Buch vor, dass CRM mit dem gleichfalls immer bedeutender werdenden Aspekt der wertsteigernden Unternehmensf�hrung zum Customer-Lifetime-Value-Management (CLV-M) verkn�pft. Er und renommierte Praktiker (von DaimlerChrysler, Mannesmann-Arcor, Siemens oder Deutsche Telekom) zeigen, wie wertvoll und notwendig erfolgreiches CLV-M f�r Unter…
ISBN: 9783322902191
Book Specifications
| ISBN-13 | 9783322902191 |
| ISBN-10 | 3322902196 |
| Publisher | Gabler Verlag |
| Category | Management |
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