Management
Praxishandbuch Bibliotheks- und Informationsmarketing (English, Ursula Georgy | Frauke Schade)
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About the Book
Die Zukunftsfähigkeit von Bibliotheken und Informationseinrichtungen hängt entscheidend davon ab, wie es ihnen gelingt, die gesellschaftlichen, politischen, ökonomischen und technologischen Entwicklungen zu antizipieren und sich dazu im Kontext der Kultur- und Bildungslandschaft mit einem innovativen Dienstleistungskonzept zu positionieren. Das Handbuch überträgt aktuelle Marketingstrategien und -methoden aus einer systematischen Perspektive auf…
ISBN: 9783110260427
Book Specifications
| ISBN-13 | 9783110260427 |
| ISBN-10 | 3110260425 |
| Publisher | K.G. Saur Verlag |
| Category | Management |
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