Management
Konzeptmanagement (English, Kerstin Osswald)
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About the Book
F�r das Management von Multimediaprojekten gab es bisher keine unternehmens�bergreifenden, praxistauglichen, auf die spezifischen Probleme der Multimediabranche zugeschnittenen Vorgehensmodelle. Das Buch leistet einen wichtigen Beitrag, die in vielen Agenturen noch ad hoc gef�hrten Projekte besser planbar und steuerbar zu machen. Die Autorin analysiert Vorgehensweisen und Methoden, die in der Praxis zur Schaffung kreativer Multimedia-Konzepte ein…
ISBN: 9783540436072
Book Specifications
| ISBN-13 | 9783540436072 |
| ISBN-10 | 3540436073 |
| Publisher | Springer |
| Category | Management |
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