Storytelling for User Experience (English, Whitney Quesenbery | Kevin Brooks)
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Storytelling for User Experience (English, Whitney Quesenbery | Kevin Brooks)

5,525

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About the Book

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of use…

ISBN: 9781933820477

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