The Franchise Era (English, James Fleury | Bryan Hikari Hartzheim | Stephen Mamber)
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About the Book
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across i…
ISBN: 9781474419222
Book Specifications
| ISBN-13 | 9781474419222 |
| ISBN-10 | 1474419224 |
| Publisher | Edinburgh University Press |
| Category | Edinburgh University Press |
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