Law
Using Semiotics in Marketing (English, Rachel Lawes)
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Product Description
About the Book
Semiotics is the new superpower for marketers. This new edition sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands and reposition or rejuvenate established ones. In what can seem a complex and abstract field, this book is a clear and practical reso…
ISBN: 9781398607668
Book Specifications
| ISBN-13 | 9781398607668 |
| ISBN-10 | 1398607665 |
| Publisher | Kogan Page |
| Category | Law |
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