Routledge
Innovation Sucks! (English, Watkins Alan | Simon May)
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Product Description
About the Book
Businesses spend billions on innovation with very little to show for their investment or effort. This book challenges some of the 'ingrained truths' of innovation and suggests a different approach. Innovation is not the creation of a novel idea. It is the successful commercialisation of that novel idea. Rather than starting with a costly, time-consuming problem assessment that seeks to push potential solutions through an innovation funnel, an 'im…
ISBN: 9780367681913
Book Specifications
| ISBN-13 | 9780367681913 |
| ISBN-10 | 0367681919 |
| Publisher | Routledge |
| Category | Routledge |
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